ORLANDO, FLA. — Consumers in the United States no longer are squeamish about having "healthy" bacteria in their food."They already trust probiotics and understand, at least to a certain degree, what they do," said Lynn Dornblaser, director of innovation and insight for the Mintel Group, in an April 9 presentation at Ingredient Marketplace in Orlando.Now established, the probiotic market has entered a new phase."More and more products are talking about more than just one benefit," she said. "They are not talking about just the probiotics."
She gave Zen Monkey yogurt featuring oats as one example.
Another is Dannon Fruit on the Bottom qualifying as an excel-lent source of Vitamin D. Prebiotics such as inulin are being combined more often with probiotics in products, too. Instead of the prebiotics,companies should focus on the goodness of fibre and probiotics in promotions, Ms Dornbla-
