Staying simple is simply not that simple
PHILADELPHIA — Consumers today want snacks with simple ingredients, but developing such products is hardly simple. Just ask the food scientists at FMC Health and Nutrition, a global supplier of naturally derived ingredients for food and beverage companies.“I think the No 1 challenge, regardless of the trend or what happens to the food or functionality, is it needs to taste good,” said Marshall Fong, global consumer insights director at FMC. “We’ve been challenged by our customers to help them in responding to some of these trends while making sure the products taste every bit as good as the less healthy versions of those foods.”
