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THE TRENDSETTERS The Searle Company Unilever (Wall’s) Engro Foods Limited Ltd. Unilever is the world’s biggest -Engro is an 87% owned The mission of The Searle Company manufacturer. Its brand Wall’s subsidiary engaged in the Ltd. is to provide its customers with the Desserts, launched in Pakistan in manufacturing, processing and marketing of dairy highest quality of products and services 1995, has a wide offering of delightful and exciting products, frozen desserts and fruit drinks. In its in the healthcare and consumer flavours that bring magic to family moments. Ranging continued efforts to ‘elevate consumer delight industry, with an unwavering commitment to its social from exotics like Almond Praline and Swiss Delight to worldwide’, the business has established several and environmental responsibilities. cultural favourites like King’s Kulfa and Mango, Wall’s brands that have already become household names in The Searle Company Limited (TSCL) was incorporat- In Home range has flavours to suit all the palettes. Pakistan such as Olper’s (UHT milk, low-fat milk, ed in Pakistan as a Private Limited Company on October Wall’s elaborate assortment of flavours allows cream, desi ghee, lassi and flavoured drinks), Omoré, 5, 1965 as a subsidiary of G.D. Searle & Co., U.S.A. Today, homemakers to serve the best of the best to their Tarang (tea whitener) and Dairy Omung (UHT g Searle is one of the leading pharmaceutical companies in families, bringing them closer together for a loving and dairy liquid and dessert cream). Pakistan with six state-of-the art manufacturing facilities fun filled family bonding experience. Continuing the Engro Foods is among the biggest t in in Lahore, and Karachi. La tradition in 2011, Wall’s In Home further added and fastest growing companies in in They employ around 3000 direct/ indirect delightful flavours under its umbrella: Chocolate and Pakistan with a vision to cater to local cal employees including a dedicated sales force Caramel Crunch in the ever popular 2 in 1 range, needs with products conforming to global al who call on doctors, pharmacists, retail Selection Gold Series and Badami Tub followed by 2 in standards. w outlets and wholesalers to promote the company's 1 Badami Strawberry in 2012. But whether it is their thick, creamy all-purpose products. The sales force is assisted by a team of 30 Their passion is milk, scrumptious Omore high on nutrition content ` mark marketing professionals. The hallmark of of TSCL's s inspired by their love or refreshing range of beverages, their approach TSCL success has been its highly motivated and w ell for simple ingredients remains largely the same as they strive to keep product w e l l ed and trained sales and marketing g like which make their innovation at the forefront of their guiding philosophy team, backed by its home-grown n products the best and consumer satisfaction at the heart of their Searle Excellence Academy. “Pleasure Food” there is. operational strategy. Convenience Food Industries Pakistan Dairy Products Unilever (Rafhan) (Pvt) Ltd. (Laziza) -the pioneer ice cream manufac- Rafhan is a Pakistani food -pioneer of presenting turer in Pakistan and has been b brand of Unilever and one of the ready-to-cook food ideas since 1985. Holding true to operating since 1974. As a nation-wide premium ice biggest food brands in Pakistan. The brand was started their promise - they provide you authentic traditional cream manufacturer, their emphasis has always been on by the Pakistani Unilever for corn oil and desserts. It products by carefully balancing five basic flavours - sweet, providing consumers with quality ice cream with a vast produces the corn oil, corn flour, custard, ice cream, salty, sour, bitter and pungent. The aroma, flavour, variety that guarantees consumer satisfaction. The jelly and pudding. Rafhan brand was established by texture and presentation acts as stimulation for all your Company operates from Karachi; however its distribu- Ingredion Incorporate (Formally Corn Products senses and not just your taste buds. tion network covers a vast area of Sindh and Baluchistan. International USA) and was sold out in 1998 to The core value of Convenience Food Industries - Igloo’s product portfolio is continuously spreading Unilever. Rafhan is also used by Rafhan Maize Laziza is to fulfil the desire of their customers through and promises to provide consumers with unmatched for industrial sales. Rafhan Desserts have gained the trust of their consumers uniformity of quality, selecting choicest ingredients, flavours and shapes. Out of a largely consumed range of maintaining extraordinary hygienic standards, online scrumptious products, the Supreme Ice Cream range is a due to its superior quality ingredients and cutting edge processes. xcep monitoring of the production process and automation. market winner with its multitude of exceptional and Rafhan has recently re-launched its C Their team of highly dedicated and professional unmatched flavours such as Strawberry ry Cheese- desserts in exciting new packaging. Igloo, nutritionists and technicians working in large production cake, Cookies N Creams etc. At Iglo Mouth-watering food shots and vibrant colours of the facilities in two mega factories a n d strict rules and regulations are packaging attract consumers to the ality well-equipped laboratories stand carried out to maintain the quality brand. Rafhan products are a treat to bran ational firmly committed to producing and keeping in view the International the senses, available on store shelves the sens sure world class products. They standards for quality control. They ensure everywhere. This new and improved look everywh the ensure the same high standard of that every product that comes out in the was communicated via TV commercials, was the focused on children making birthdays pure quality and taste that is market is tasty and hygienic, and meets the fo synonymous with their name. standards and the requirements. magical with Rafhan. August-September 2016 Monthly BULLETIN INGREDIENTS 35