DMG Productions is proud to air Innovations with Ed Begley, Jr. via Discovery Channel.

The show educated viewers on FruitWorx®, a new, real fruit ingredient made from Welch’s own Concord or Niagara grapes, which is a result of its partnership with Taura Natural Ingredients. FruitWorx® inclusions are created using URC® (Ultra Rapid Concentration), a unique technology that concentrates the natural goodness of Welch’s grape juices and purees into versatile pieces, flakes and bites that can be used by manufacturers for variety of applications. This innovative technology has given Welch’s the opportunity to take the taste and nutrition of its unique grapes beyond 100% juice to products such as snack bars, bakery products, confectionary and breakfast cereals for the first time.

“We are excited and privileged that FruitWorx® was featured in such a popular and well respected show, aired via what is one of the world’s most interesting and famous TV channels,” commented Wayne Lutomski, Vice President International & Welch’s Global Ingredients Group. “The development of FruitWorx® means that Welch’s iconic Concord and Niagara grapes can now be taken ‘outside the bottle’ and used in a range of food products. It is a fantastic story and we were thrilled that it was told by Innovations with Ed Begley, Jr.”

"Technology is constantly changing, and with it, bringing new developments and advancements every day,” said Michael Devine, Senior Producer for the Innovations series. “This episode was sure to enlighten and entertain.”