Messe Düsseldorf will be hosting EuroShop 2017 during the week of 5th to 9th March. As the market for baking equipment continues to grow, DEBAG will be presenting its award-winning, innovative products for the retail and catering sector at the world’s largest trade fair for shop fitting, shop furnishings, store design and sales promotion.
As the world’s leading trade fair for the entire investment needs of the retail trade, EuroShop enjoys a high status in the industry. Many exhibitors strategically align their product launches and the expansion of their product range with the dates of the show. For 2017, Messe Düsseldorf has come up with a brand-new concept. The previous four-part structure gives way to seven ‘Dimensions of Experience’: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management. DEBAG’s contribution comes under the latter classification. Around 2,400 exhibitors from 59 countries have booked a stand.
DECON: The new award-winning in-store baking oven with steamer function
Baking is no longer the exclusive preserve of bakeries. Throughout the retail food trade, the baking of fresh products may now take place several times a day. This applies equally to discounters, niche bakery shops, service stations and branches of the big bakery chains, because modern consumers expect fresh bread and pastry products to be available 24/7. The retail food trade is therefore constantly looking for ways to satisfy the demands of its customers, not just in terms of bread and rolls, but also tasty cakes and pastries as well as hot snacks.
It was precisely with the needs of the retail food trade in mind that DEBAG developed its new DECON in-store baking oven, incorporating more than 100 years of experience in the optimisation of baking processes and oven design. In DECON, the company has developed a product that is ideally suited to the needs of the food retail trade and its customers: all-day fresh pastries and delicious hot snacks for shoppers, with minimal effort required of the staff operating the oven.
The DECON is an all-round talent: whether baking, cooking or steaming, this in-store oven with its integrated steamer function turns out crisp fresh pastries as well as tasty hot snacks every time. The finely tuned fan speed allows even delicate pastries to be baked to the highest standard. The newly developed control system with its large 7-inch touch screen also permits untrained personnel to operate the oven with ease. Thanks to its modular design and numerous optional functions (e.g. SmartBake), the DECON is a perfect fit for any shop or in-store concept, guaranteeing all-day hot snacks and premium quality baked goods.
The DECON was awarded the DBZ-südback-Trophy in October 2016 on account of its many innovative features.
New in the DEBAG range: a warmer cabinet that guarantees even more efficient processes in the shop – the ideal companion to the DECON
This product plugs an important gap in the process chain, providing quality assurance for freshly baked goods and snacks. So that the finished products do not lose any of their freshness, they can now be stored in the DEBAG warmer cabinet for a certain period of time. Temperature control with constant humidity prevents the product from drying out and keeps it warm and fresh, as the customer is entitled to expect. Its various safety features, its simplicity of operation and the fact that it can be run from a standard wall socket make this an all-round attractive option.
Innovative software for even easier and more efficient baking in food retail
The new 7-inch TOUCH control system is one of the most important DEBAG innovations for the food retail trade. All new DECON in-store ovens come with an intuitive user interface as standard. The well thought-out controls ensure even greater safety and process optimisation. In addition, the DECON energy management system provides several optional functions that can significantly reduce energy consumption and operating costs. These include DEBAG SmartBake – an automatic batch quantity detection system – as well as the DEBAG performance management system, which can be used to significantly reduce the power load of multiple ovens.
The DEBAG stand at EuroShop will be D59 in Hall 15. Here you will find a wide selection of the extensive range of products, including the DILA and the award-winning DECON in-store ovens, the space-saving GALA 35 and GALA 40 shop ovens, which are ideal for use in the catering trade, as well as the new warming cabinet.
