With fruit and vegetable concentrates for colour, such as EXBERRY® Colouring Foods by GNT, manufacturers can impart all shades of the rainbow to their products while maintaining a clean label.
Fruit and vegetable concentrates for colour meet consumer demand for clean label products
Consumers’ scepticism towards artificial additives in food and beverages is constantly growing. In Asia, nearly two thirds look especially for products free from E numbers and 43% avoid long, complex ingredient lists. This was shown in a global survey by the GNT Group, provider of EXBERRY®, the number one brand of fruit and vegetable concentrates for colour. Manufacturers who want to meet their customers’ demands need to react. At stand P15 in Hall 102 at Fi Asia in Bangkok (Thailand) from 13th to 15th September, GNT will demonstrate how to create clean label products with truly natural colours.
“Since consumers are well-informed about food ingredients and their impact on the personal well-being, the demand for products without additives has been spreading through all categories – and even reached the confectionery and savoury market,” says Victor Foo, General Manager GNT Singapore Pte Ltd. “We offer colour solutions that are completely natural and ideally suited for clean label products. With EXBERRY® colours, there is no need to choose between brilliant, stable and natural shades.”
Colouring Foods are the perfect natural alternative to additive colours as they are simply concentrates of fruit, vegetables and edible plants. GNT offers over 400 different shades in its EXBERRY® portfolio. Most recently, the family-owned company introduced its new EXBERRY® Savoury Range made from vegetables and plants alone. Manufacturers of savoury products now have more options than ever for creating a high-quality and naturally desirable appearance. As innovation leaders in the field, GNT’s experts have deep knowledge of raw materials, product characteristics and the interaction of different ingredients in the final product. They can support their customers during the entire product development process. Thanks to multiple offices around the world, GNT also offers on-site counselling and advice on local regulations.
At stand P15 in Hall 102 at Fi Asia, visitors have the opportunity to taste naturally coloured fruit gums and popcorn themselves and get detailed insights into the application of Colouring Foods. Experts will be available for questions regarding consumer trends, the EXBERRY® colour portfolio and the replacement of artificial colours in beverages and other applications.
More information about GNT, the production and application of Colouring Foods is available at: gnt-group.com.
