Environment an increasingly important factor in consumers’ purchasing decisions
In a global survey of some 6,000 consumers across 12 different countries, more than three-quarters claimed that environmentally sound packaging has an influence on the beverage brand they buy. The survey, carried out this year for Tetra Pak, revealed a growing appetite among consumers for products that tick the right environmental boxes. When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns.
