Despite being labelled a flop, Coca-Cola Amatil's chief is still standing by Coke Life's sales performance two weeks out from the company's half-year results. The lower-calorie cola in a green can was meeting near-term expectations of just one to two per cent of "brand Coke" sales, managing director Alison Watkins said on Thursday. She wouldn't go into details ahead of the release of official results but said it was "definitely" capturing Coke's target market of 18 to 34-year-olds. "Near term our expectations based on the experience from other similar markets is it will probably be about 1 to 2 percent of brand Coke," she said. "I think it will grow because the natural sweeteners are continuing to improve so we'll be able to reduce the calories over time and also as consumers continue to think more actively about the choices they want to make."
