Nestle files trademark lawsuit against FIT Crunch bars
Nestle SA has filed a lawsuit against Pervine Foods LLC, the manufacturer of Fit Crunch protein bars, which Nestle said are too similar in packaging to its own Nestle Crunch bars.
"The striking similarities between the infringing marks and trade dress and Nestle’s Crunch trademarks and trade dress make it likely that Pervine’s bars will be mistaken for Nestle’s CRUNCH bars, or a low calorie or healthier version of the same," according to the lawsuit.
