Mondelez outlines growth strategy
Mark Clouse, Mondelez International's chief growth officer, outlined the company's plans, which include increased spending for advertising, expansion of healthier product offerings, and expansion of Mondelez's e-commerce business.
Mondelez will boost ad spending to 10% of revenue by 2018, up from 8% today. The company has also set a goal for growing its e-commerce business from $100 million today to $1 billion in 2020.
