Less sugar, better flavour
GLENDALE, CALIF. — More top brands are reformulating products to meet demand for simple ingredients and less sugar.Consumer desire for a shorter ingredient list and less processing of food products is growing, said Steve French, managing partner at the Natural Marketing Institute, during an April 8 presentation at Ingredient Marketplace in Orlando. Sixty-two per cent of shoppers said they seek foods that are minimally processed, and 53% prefer foods and beverages with a short list of recognisable ingredients, according to NMI data.
